Lancelot Clark, founder of Soul of Africa & 6th Generation Clark from Clarks Shoes dynasty

Leighton Park School

Shinfield Rd, Reading, West Berkshire RG2 7ED
Phone: 0118 987 9600

Leighton Park School

About Lancelot Clark

The Soul of Africa project, underpinned by Lancelot Clark, 6th generation of Clarks Shoe dynasty, began over ten years ago, when he was in South Africa, on a trip organised by the Department of Trade and Industry to promote development ideas, when a colleague took him to visit an Aids orphanage.

“I was taken to an orphanage that was in a terrible state. A little boy came out and hugged me and I’m not afraid to admit that I cried. From that moment on I was determined to improve the lives of the children”.

The project, which was started with an investment of less than £30,000, creates sustainable employment and has so far generated over US$2 million for orphans and disadvantaged children. By selling Soul of Africa’s shoes we help fund schools, sanitation facilities, drop in and educational centres that provide children with a place to live, to learn, to feel safe and to feel loved.

Soul of Africa’s shoes are always Made in Africa to create new job opportunities or sustain existing employment currently in South Africa, Ethiopia and Tunisia.

Annually, all net profit is transferred to the Soul of Africa UK Charitable Trust. Soul of Africa’s strongest supporter in the UK is Clarks Shoes, who contribute an additional £3.00 for each pair of Soul of Africa branded shoes they sell through their own stores and online. In addition to Soul of Africa collaborates with VIVOBAREFOOT, with their Soul of Africa Barefoot shoe made in Ethiopia.

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